Kewpie Half Art Direction
Date
1999
Credits
Format
- Advertisement 294
Media
- software 104
Techniques
- digital 288
- photography 170
- printmaking 52
- printing 1038
- photocopy 43
Locations Made
- Japan 693
This idea came from a coincidental design that resulted from throwing a cake. This poster combines photography and graphic design showcasing his original and unique concept. He includes handwritten text in the poster, which adds a soft touch and connects to the idea of "half calorie".