The first Coca-Cola logo was introduced introduced in 1887. Created by Frank M. Robinson, the logo features a unique Spencerian script, which was a popular form of handwriting in the late 19th century. The flowing script established a sense of sophistication and timelessness that became integral to Coca-Cola’s identity. The design emphasized clarity and brand recognition. Its success inspired countless companies to focus on distinctive typography and cohesive branding. Over time, the Coca-Cola logo demonstrated the power of consistency, with minor adjustments maintaining its visual essence.
Coca-Cola logo history: 1887