Characteristic Actions of Alcohol

This was an early medical/scientific poster created by the company Denoyer-Geppert Co. who remains a top producer of medical models and teaching tools today.  This canvas poster was intended for use in educating students on the effects of alcohol. This design successfully conveys the information considered accurate and prevalent at the time through a well planned composition that demands the attention of all viewers.

The Denoyer-Geppert Company (1916-1984) was a Chicago-based publishing firm that dealt in maps, atlases and spherical cartography (globes). For 68 years, the Company played a critical role in the education of the world’s students. Founded in 1916 by Otto E. Geppert (the salesman) and L. Philip Denoyer (the cartographer/editor). The company shifted its focus to manufacturing scientific charts and models exclusively after being purchased and later resold by Rand McNally in 1985. The science education products became what is known today as Denoyer-Geppert Science Company.