Triple Canopy Website

Triple Canopy’s design website demonstrates some creatives' tendency to use inflated jargon rather than focusing on the core elements of art practice, aesthetics, and theory. Instead of employing clear and engaging language to convey their design philosophy and its cultural significance, they use complex terminology that can obscure their true message. This approach can hinder a genuine appreciation of their work and its contribution to cultural value, as it prioritizes form over substance. Clear communication in graphic design is vital for influencing contemporary tastes and cultural currency. By simplifying their language and focusing on essential artistic principles, designers can better connect with the art world and shape perceptions of taste and value. And for those who may not be well versed in “elevated language” and art specific terms, it limits who can access art and who cannot.