Nike logo concept

"Carolyn Davidson is an American graphic designer, known as 'the logo lady'. She started at Portland State University as a journalism major and later switched to design. Phil Knight was a teacher at the university and asked Carolyn to do some work for Blue Ribbon Sports, Inc. In 1971, Phil was introducing a new line of running shoes and needed a logo that had something to do with movement. Carolyn sketched on a napkin over a drawing of shoes and came up with five different concepts. One of them was the Swoosh inspired by Nike, the Greek Goddess of victory. She was paid $35 for the logo and continued working for Blue Ribbon Sports, which became Nike in 1972, until it grew to require more designers. A few years later, Phil presented Carolyn with 500 shares in the company. Carolyn retired in 2000, and Nike has now removed the word from the logo and uses the Swoosh as a standalone representation of the brand."—https://design.tutsplus.com/articles/women-in-graphic-design-history--cms-34125