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Can We Teach Graphic Design History Without Chronology?

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This is an article from the now defunct AIGA Eye on Design in which the author contemplates the uses of chronology, its historical baggage, and what it might mean to teach graphic design history without it. 

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Source: PDF
This is a PDF exported from the Internet Archive's Wayback Machine in Safari. Unfortunately, the illustration by Benedetta Crippa has been lost.