Hiroshima Appeals “Memory”

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Tsuguya Inoue is an art director who works across the fields of advertising and publishing, art directing many advertising works and commercials, and designing music CD jackets. He approached the creating of Hiroshima Appeals poster by reflecting on the thoughts of those who lost their lives due to human-made destructive forces and his own desire for life to thrive. The creatures on the screen were intentionally captured in a photograph by Ryota Ni under the clear sky, using sunlight and shadows to evoke time and memory.