Reklam-Konstruktor (Advertising Constructor)
Date
Credits
- Aleksandr Rodchenko 3 Designer
Format
- Advertisement 194
Dimensions
Links
Aleksandr Rodchenko’s “Reklam-Konstruktor” (Advertising Constructor) is an advertisement poster for a tea company, embodying the essence of avant-garde advertising. Rodchenko's design integrates bold geometric shapes and stark contrasts to create a dynamic composition. The use of primary colors and angular forms captures the viewers attention, while the streamlined typography communicates the agency's name with striking clarity. This artwork reflects Rodchenko's revolutionary approach to graphic design, emphasizing functionality and simplicity over ornate decoration. It stands as a testament to the complex relationship between art, design, and capitalism, highlighting how artistic expression can both reflect and influence the commercial landscape of its time.
