Kiffe Kiffe Demain Book Cover Concepts

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Faïza Guèn’s slim but inspired first novel — already a hit in Europe — opens with a glossary. In it, we learn that the phrase “kif-kif” is Arabic for “same old, same old” or  “it’s all the same.” 

"The saying is also a refrain of the book’s charmingly sourpuss narrator, Doria, a 15-year-old Muslim girl living in a housing project outside Paris". — The New York Times.

To give the cover a sense of the spunky girl living in an inner city, we used graffiti images juxtaposed with images shot by us in Morocco to give the French-Arabic flavor.