Marx and Alienation
“Víctor Viano (1939–2000) emigrated to Venezuela in 1968 (from Rio Primero, Córdoba, Argentina) during a period of social upheaval in his homeland. In Caracas, he became an art director at Ricardo De Luca’s ad agency; after a year there, though, he started devoting himself almost exclusively to book design as a freelancer. The publishing industry at the time was mostly funded by the government, which was then a democracy. Viano designed logos, newspaper mastheads, and even album covers for various clients. He also worked at Monte Ávila Editores, one of the most prestigious publishing houses in Latin America, where he carved a sense of universality into every cover and image he designed. ” —Faride Mereb, Víctor Viano: Diseño de portada (Katherine Small Gallery, 2023)
