Parcoala?! 

Parcoala?! was the grand bazaar image character for the department store PARCO from 2008 to 2019. The character was created from the point of view that PARCO has a different perspective on the way of selling. Designer Kosugi had a task to change the visual image of the department store and came up with the idea “PARCO. Ara?!” meaning,  the surprise. Image towards PARCO has always had a stylish image in every commercial, however, by bringing this cute little figure to the advertisement, they successfully made a change in people’s view of this store.