University of Alabama “Roll Tide” Car Tag

This embossed metal car tag is an officially licensed collegiate product to represent the University of Alabama, most commonly associated with the school’s historically successful SEC football team. It was sold and purchased in a now-closed local business in Tuscaloosa, Alabama, which is where the University of Alabama is located with its renowned Bryant-Denny Stadium. Being purchased from a local business shows pride for the school in the local area when displaying this item on the front bumper of one’s car. This utilitarian item would be used daily on one’s vehicle as a decorative item to show devotion to their favorite school and its team. 
 

The imagery of the elephant in the middle represents the University of Alabama’s mascot and its football team “The Crimson Tide.” The school’s name is displayed on the tag framing the word “Bama” (short for Alabama) as well as “Roll Tide” which is the school’s representative saying.