U&lc typeface advertisement 

        The U&lc magazine's production spanned from 1970 to 1999, encompassing over 120 issues. Its primary aim was to showcase and promote the newest typefaces from ITC, marking a departure from traditional metal type production. Each issue presented daring typographic arrangements alongside illustrations, cartoons, and persuasive content extolling the virtues of the latest type designs. It was a success among the design and typography communities and became an instant collectors item as it ushered in an era for expressive typography.

      These advertisement flyers employ a diverse and non-grid system for their design layout. Incorporating diagonal and asymmetrical designs with typography, they reflect a chaotic yet captivating approach to promoting a typeface. Historically significant, they represent a brief period when this company operated, paving the way for the creation and sale of typefaces to design and large companies.