HI Recording Corporation 45 RPM Record

The label is monochromatic with shades of orange spiraling out from the center in geometric forms. Black type lays on top of the spiral. The letterforms that spell “Hi” appear as if they were done by hand. At the top of the label, there are black graphic elements—musical eighth notes & a singular black star. The design suggests that the song listed, “Fill this World with Love”, is fun, groovy, and lively.

“Hi Records” used to be distributed by London Records, but currently is distributed by Fat Possum Records. Though little to no information attached to Hi Records is found on the internet today, the energetic & groovy design aesthetics of R&B/soul music continue to live on.