Lilo and Stitch Film Poster

This film poster for Disney's Lilo and Stitch was designed by Calvin Patton to tease its release on June 21, 2002. There are two different versions of it created; one version is a double-sided poster and the other is a lenticular printed poster. Calvin Patton designed the posters this way to effectively shows the different sides of Stitch in the movie: his wild side and his tame side.

Lenticular printing brings movement to traditionally flat film poster. It allows the audience to directly interact with the poster as they can purposely change their viewing angle to see the different images being displayed, prolonging the viewers time looking at the poster. This effect is achieved with the help of a lenticule, a lens with corrugated surface in tiny arches. The lenticule is laid over an interlaced image where the corrugation changes which strips  of the image are visible depending on the viewing angle. 

The different sides of Stitch is the only thing that changes on this lenticular poster while other iconic Disney characters remain unchanged. Other popular Disney characters; like Aladdin, Tinkerbell, Ariel, Pumbaa, Pinocchio, Dopey, Belle, and the Beast; are all seen cowering in the upper corners disapproving of the troublemaker joining their universe. The use of these other iconic cartoon characters helps Disney’s target audience, young children and parents, to recognize this is another animated Disney family film to make its way into theaters. The tagline, “There’s one in everyone’s family,” helps solidify the idea of Stitch not being quite like the other Disney characters seen before and is the family black sheep or outcast. 

This poster was designed for a sort of “shock value” as it doesn’t follow traditional Disney poster design. This poster was reproduced globally, with the same image and design layout. The catch phrase was the same, but translated into the respective country’s language.