Rezinotrest Galoshes (Galoshes advertisements)

“Galoshes by Rubber Trust are the best.
They are worn in the north, south and west”

adapted from design historian Dr. Victoria Rose Pass

"Intriguing ads for rubber galoshes with two men in stripped robes and turbans presenting a pyramid of galoshes . It's one of the collaborations between designer Alexander Rodchenko and poet Vladimir Mayakovsky who essentially ran an ad agency in the early 1920s in Russia working for newly state-run industries after the revolution. 

Certainly these ads fit within the typical use of irony that was part of their pairs approach to advertising under communism. They tried to make ads that made fun of advertising and the capitalist commodity fetish. These ads poke fun at Orientalism in advertising in a sense. In the first Mayakovsky's copy says, "galoshes of the Rubber Trust. Simply a delight! Worn north, west, south, and east." The second says, "Buy! People of the East! The best galoshes, brought by camel." The copy and images are ridiculous. What do camels have to do with galoshes? Arguably you would never need galoshes in the desert. The ads point out the absurdity of the way the orientalism was used in advertising, although arguably they still rely on the exoticism such orientalist tropes lend to an ordinary product. "

see original instagram post here:
https://www.instagram.com/p/C3mKMbHsB9q/