Want it? Join.

This is an Agitprop poster serving as propaganda for the soviet movement in Russia. The words translate to “Want it? Join. 1. You want to overcome cold? 2. You want to overcome hunger? 3. You want to eat? 4. You want to drink? Hasten to join shock brigades of exemplary labor!” Born from the constructivist movement, Agitprop (formed from the words agitation and propaganda) is consistently used to perpetuate and spread a political message. In this case, it is spreading the communist message of the Soviet Union.

Constructivist design starts to take a new, yet appropriate form here, taking the attention-grabbing aesthetic of the style and applying it to enhance political recruitment and persuasion tactics. Visually, the designer, Vladimir VladimirovichIn Mayakovsky, employs a bright red and black color scheme, while including a symbol associated with death: the skeleton in his design. In threatening the audience with dying of a trifecta of hunger, thirst, and cold, Mayakovsky is constructing his design on a foundation of a fear the populous already has regarding these topics. They think they need to join lest they suffer from and succumb to the ailments pictured. The success of propaganda like this drove the demand for fear-mongering in design intertwined with politics.