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German Nazi Party’s  identity manual

Added by Max 9 on Oct 20th, 2023

Date

1936

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The German Nazi Party’s  Identity manual is an over 600-page manual detailing all aspects of NAZI Party communications, visual identity, and bureaucratic language. Included are over 70 pages of full-color illustrations and designs detailing all official logos, flags, insignias, uniforms, and signage for the Nazi Party. 

This book is a creation of the Reich Ministry of Public Enlightenment and Propaganda, headed by Joseph Goebbels, an appointee of Adolf Hitler. Through this Ministry, Goebbels exercised complete authoritarian control over all German mass media and creative arts. 

As an artifact of design, the Nazi identity manual is a testament to the power of design to create a unifying national identity as well as the dangers of nationalist propaganda. Most notable is the rigor with which this manual was applied when cross-referenced against the visual identity of the Nazi party throughout its existence.

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Source: archive.org
German Nazi Party’s Corporate identity manual