Julius Caesar’s coins

535

The Imperial Roman Empire used systematic propaganda to construct a vast and highly successful control network by utilizing all available communication and symbolism forms. Roman emperors devised propaganda methods to meet a legitimate need. Julius Caesar was the first Roman to have his image on a coin during his lifetime. He sought to demonstrate to Rome's people that he was the absolute king. As a result, the money became a tool for political propaganda. 

Coins were the first authentic form of mass propaganda since they were widely disseminated and intended to reflect the might of the state through the symbolism inscribed on them. They were created by selecting the type of metal - gold or silver. A blank coin would then be made by pouring molten metal into molds, either disc-shaped or as a long strip. Shears would next be used to cut the strips into squares. Finally, any rough edges on the blank coins would be removed.