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Contribution Date
Article
“Bank of America NT & SA”2
“The Agency Client Relationship”2
“Wells Fargo Bank” 2
“Aphrodisia”3
“Volkswagen of America” 2
“Schick Safety Razor Company” 2
“San Francisco Convention & Visitors Bureau” 2
“S&W Fine Foods, Inc”2
“Knudsen Creamery Company of California”2
“General Telephone Company” 2
“Foremost Dairies, Inc.“ 2
“Cole of California” 2
“Angelus Furniture Manufacturing Company” 2
“Ampex Corporation” 2
“The West Coast Job Market: April ’65” 2
“The Los Angeles Struggle for TV Viewers and Dollars” 2
“California Here’s What Made Them Come” 2
“Award- winning complete campaigns of the west, American Honda Motor Co. (Los Angeles)“ 2
“Award- winning complete campaigns of the west, The Hibernia Bank (San Francisco)“ 2
“Award- winning complete campaigns of the west, Tar Gard Company ( San Francisco)“ 2
“An overall view of regional editions of magazines and some current case in histories”
“Award-winning complete campaigns of the west, Pacific Northwest Bell Telephone (San Francisco)“2
“Award-winning complete campaigns of the west, Long Beach Promotion, INC.“ 2
“Award- winning campaigns of the west, KABC-TV ( Los Angeles)“ 2
“Award-winning complete campaigns of the west, Japan Air Lines company ( American region, San Francisco)“ 2
“Spot radio: data for decisions must be searched out: A look at some of the currently important trends in spot radio”2
“Award-winning complete campaigns of the west, California Prune Advisory Boards ( San Francisco) 2
Research and Ratings: Some questions, some answers: A common-sense, informative discussion of how ratings and other forms of research are best evaluated and used in marketing2
“Award-winning complete campaigns of the west, Beckman, INC ( Los Angeles) 2
“nine ways to improve an ad... to death”2
“Bob Frank of Granny Goose: The Chips are big” 2
“Current trends in spot television: A critical examination of roots and values”2
A Leather Dice Cup for Pencils2
“The seeds of a revolution: Retail store trends as they affect the advertiser”2
“It’s your nose too: The creative problems involved in merging truth and taste in advertisement”2
“What’s New in Graphic Arts?“2
“The Negro Market In the West” 2
“The Fulvita Success Story”2
“Some Sales Promotion Flops—And the Lessons They Taught”2
“SanFrancisco’s First Lady of Advertising”2
A License To Advertise2
“How and Why Agencies Handle Direct Mail”2
“Media Memos: New Techniques for Evaluating Outdoor Advertising”2
“Is the West A Region?“2
“In advertising, too, you can think small”2
“What’s New In Graphic Arts?“2
“What’s New In Graphic Arts?“2
“What’s New In Graphic Arts? Electrostatic printing ready to go”2
“What’s New In Graphic Arts?“2
“Waste King’s ’Mrs. Consumer’ keeps customers happy”2
“Two new campaigns show creative concepts”2
“Two new campaigns”2
“Three little dots... stepping stones or stumbling blocks?“2
“From the production desk: How to buy “hi-fi” color inserts”2
“From the production desk”2
“Advertising gets in the swim”2
“What’s happening to the commercial artist?“2
“The 10-second look”2
“How do good ads get that way?“2
“Catalina Buys 7 National Books”2
“Trade News”
Para-Tipe Pressure Lettering
“Eberhard-Faber”
