Tadanori Yokoo is one of the artists who oppose the idea that contemporary art emphasizes context and background. Yokoo said that it is important to pursue "artistry" and "beauty" that cannot be expressed in words, but rather cannot be verbalized. He also claimed that new "artistry" and art are born when art is incorporated into daily life. This design, enthusiastically embraced by young people, was a successful reflection of the desires of the times and a challenge to modern design.