1977 HSBC Annual Report

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This is an annual report and accounts of The Hongkong and Shanghai Banking Corporation for the year ending 31 December 1977. It also includes an essay on clothing, fabrics and fashion; the Chairman's statement and international survey, concerning economies and trading conditions in countries of operation; consolidated accounts for The Hongkong Bank Group for the year ended 31 December 1977.

Henry Steiner is an Austrian graphic designer based in Hong Kong. Hailed as the “Father of Hong Kong graphical design”, he pioneered the expression of identity through branding, particularly in Asia where his skill for incorporating Eastern cultural symbols into Werstern design garnered acclaim.

After working on HSBC's annual report for about a decade, he would go on and develop a corporate identity for the bank.

Front and back covers
Front and back covers
Front inside cover
Front inside cover
Back inside cover
Back inside cover