Wayfinding Signage for IBM Pavilion, New York World’s Fair (five works)
Type of Work
Odgers's original perspective and enthusiastic disregard for disciplinary boundaries helped to seed a new, postmodern cultural aesthetic that proliferated internationally on album covers, advertisements, and even the Olympics. And while Odgers infused everything he touched with a distinctly futuristic edge, his practice was firmly rooted in the advent of Modernism in the early 20th century, as well as the traditions of legendary graphic designer Paul Rand, with whom he worked closely. A true original, Odgers found purpose in alchemizing the commercial and the spiritual, analog and digital, figurative and abstract – creating a body of work all his own in the process.
offset lithograph, offset lithograph in colors design guide: 11½ h × 9¼ w in (29 × 23 cm)images: 10 h × 8 w in (25 × 20 cm)
Lot is comprised of four signage images from the 1964 New York World's Fair and IBM Pavilion Indoor Sign Design Guide, 1964.