Layout for a French Tide washing powder advertisement


Layout with written instructions for the repro department. The  type and lettering are on cardboard with two overlays, one with a rough copy of the photograph of the housewife, the other with the colour indications  for the separations. The value of the coupon offering a reduction of 100 francs indicates that the layout is pre-1961, when France changed its domestic currency system (100 old francs became 1 new franc).

(Musée de l'imprimerie et de la communication graphique, inv 4721)