Showmars: The Pitaburger

Showmars is a casual restaurant chain based in Charlotte, NC in 1982. The concept of the restaurant was to have people order at a counter, similar to fast food, and then a waitress would deliver their order to their table, like a formal dining restaurant (Showmars).

While Showmars menu items range from salads to chicken to french fries, one item stands out from other restaurants: the pitaburger. Showmars was the first business to invent the concept of a pita burger, which is essentially a burger inside a pita instead of a bun. Not only is this healthier, but many people love the taste of pita more than a hamburger bun. The advertisement seen in figure 2 was created in 1982, the same year Showmars opened its doors. The advertisement is encouraging people to come to their restaurant to try a new type of burger, the pitaburger. The black and white design brings elegance while the lower prices seen attracts more middle class families looking for a quick bite to eat.