Poster for the First Biennial de São Paulo

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The captivating optical vibrations produced by this poster’s repetition of rectangles catapulted Maluf’s design to victory in the competition held for the poster for the 1st São Paulo Biennial. Launched in 1951, the biennial signaled a desire to make São Paulo an international center of modern art. Its second iteration, in 1953, took place in the then recently finished buildings designed by Oscar Niemeyer in Parque Ibirapuera. A resounding success, the São Paulo Biennial became the most influential international event in the region.

Printer: 

Imp. Universo, São Paulo

 

Poster for the First Biennial de São Paulo
Source: www.moma.org