Jantzen ad

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Cast: the Pro All-Stars; Advertisement with Jantzen International Sports Club

Sports marketing advertisement made with Jantzen International Sports Club featuring players from the 1955 Pro All-Stars (football). The advertising campaign technique of sports marketing, which utilizes well-known athletes to promote sportswear and influence shoppers, was spearheaded by Jantzen in the 1960s.

Jantzen ad