“Day of The Heroic Guerrilla (Day of The Heroic Guerrilla)“

"Although the photo was taken in 1960 by a Cuban photographer, Alberto Diza Gutierrez, or Korda as he was known professionally, the image did not begin to circulate until Guevara’s death in 1967. The poster, entitled Day of the Heroic Guerrilla and created by Elena Serrano, was made in direct response to his passing and served as the official commemorative poster that was produced on the first anniversary of his death. The artist, Serrano, centered Guevara’s portrait on the country of Bolivia, where he had died, and had his image radiate out across the entire continent. The timing of the release of the portrait was key—it exploded as a symbol of revolution. In Cuba, there was uproar over Che’s death, and in the United States, there was protest over the Vietnam War. One core aspect of any rhetorical situation, the audience, is key in the reception of the portrait, because the artist had an international audience in mind. The poster’s message reflected the international nature of the socialist ideology that Che had pushed. The government agency that commissioned the poster pushed this global emphasis further. Moreover, the only writing on the poster, the title, was printed in four languages. By not only translating the text, but even more importantly limiting the amount of text on the poster, the image was able to carry the core of the message. As a result, the portrait quickly spread outside Latin America. To focus on only one country that the image was used in, in the United States, anti-Vietnam War protesters used Guevara as an icon of rebellion and as a symbol of protest against the Vietnam War."—https://sites.psu.edu/cdoughertyrclblog/2015/09/18/52/