MUJI brand
Date
1997
Credits
- Ikko Tanaka 30 Designer
Format
- Poster 2512
- Advertising 656
Media
- paper 2150
Techniques
- photography 146
- digital photography 9
- printmaking 47
Locations Made
- Japan 565
Ikko Tanaka is a famous graphic designer who later became an art director for the MUJI brand. His design introduced a new aesthetic combining simplicity with a sense of luxury of Zen or wabi-sabi. He presents products through simple design while incorporating Japanese aesthetics and deeper meaning that align with the brand’s purpose. He included the word 'Shoshitsu,' which means constitution or quality. Although there is only one type of ingredient, it reflects MUJI brand.
