DeSI : Design School India (MFA Thesis) Design Collateral
Date
Credits
- Ishan Khosla 16 Student
- Ishan Khosla 16 Art Director
- Ishan Khosla 16 Designer
Format
- Book 644
Locations Made
- United States 601
- New York 348
Desi is the first four letters of design but it also means Indian in Hindi. It seemed an appropriate name to promote design in India via a design school.
The goal of this MFA Design Thesis is to examine the opportunities for design in India, develop a plan for establishing Design School India, explain the points of differentiation from existing design schools in India, and create a branding campaign that will be used to gather human and monetary resources for the project.
These are various design collaterals created to promote the school and design in general within India. The primary audience are perspective design students and faculty and the secondary audience includes the industry (not just design) but the overall industry in India.
It should be in the PGDA because this is a deeply researched paper and presages the mushrooming of design schools in India post-2008. The book also addresses key issues pertinent to the subcontinent. The design takes inspiration from various facets of the sub-continent—from the kitsch graphics to the vernacular DIY spirit to the rich crafts of the region.
