“Oishii Seikatsu (delicious life)” (1978) 

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This is a poster designed by Katsumi Asaba in collaboration with Seibu Department Stores. The poster was created as part of a promotional campaign for Seibu's food and lifestyle offerings. It features a man holding traditional paper with Japanese lettering translated to 'Delicious life.' Although there is a theme of traditionalism, there is also a modern touch, with a young man in glasses wearing traditional Japanese clothing. This blend creates a distinct style that could reflect the theme of Seibu's items.