Audemars Piguet Watch Advertisement (December 1988)


Featured in Architectural Digest’s December 1988 issue, this advertisement depicts three gold watches from Audemars Piguet. Audemars Piguet, oftentimes referred to as “AP,” is a Swiss luxury watch manufacturer known for their ultra-high quality and unparalleled craftsmanship. This advertisement presents the AP watch as one of enduring style and elegance. Its headline “The Return of Romance” elevates the watch to an integral component of one’s most cherished moments, setting AP apart as a brand that provides an experience rather than just good quality. This advertisement demonstrates the use of storytelling in design to forge emotional connections with a viewer. The message resonates with the viewer and helps shape AP’s identity as a brand who prioritizes customer experience.