Saks Fifth Avenue Holiday Advertisement (December 1988)


Featured in Architectural Digest’s December 1988 issue, the “You Can Call Me Nick” Saks Fifth Avenue advertisement is a prime example of holiday advertising. “Nick,” portraying an elegant Santa Claus, sits among a variety of pieces from Saks inviting viewers to come shop as he plans on finding all his holiday gifts there. Founded in 1924, Saks Fifth Avenue is an American department store chain headquartered in New York City dedicated to luxury fashion. Their expertly curated assortment of items and dedication to great customer service has made them a hallmark of luxury retail. Though simple in nature, this advertisement demonstrates the effectiveness of creating emotional connections with the viewer through sophisticated design. Also, it helps shape Saks Fifth Avenue’s identity as a brand that provides customers with a more personal shopping experinece.