Pond's Face Cream "Beautiful women of the world" print advertisement
Date
1979
Format
- Magazine 518
- Advertisement 186
Type of Work
- Finished work 5261
Publishers
Locations Made
Links
This Pond’s advertisement is not only one of the most stunning pieces in our collection but also an important artifact of China’s modern social history. The beauty brand and its ad agency, Carl Crow Inc., were instrumental in creating the archetypal “Modern Girl” whose image prevails in Chinese popular and commercial culture today. Here is the back story of what made it so iconic. Pond was known and is still known for the diversity that it brought into their company representing Asian females and their beauty in a positive light.
