We don't need another hero

We don't need another hero was one of a series of outdoor installations Barbara Kruger placed around the US between the late 1980s, early 90s. Kruger was known to create work with pop culture imagery plastered with bold, white Futura text expressing aggressive statements laid on a bright red stripe. The implementation of large billboards forces the viewer to confront the text in order for them to really absorb the message. In We don't need another hero, Kruger asks viewers to question how and why gender roles are imposed to children at a young age, depicting a young boy flexing his muscle and a little girl poking it with an expression of possible admiration on her face. This is important piece that focuses on the conversation about how gender roles are influencing young children, how to define gender roles in society, and the detrimental effects that they can have on young boys as they develop. In general, Kruger's work makes the viewer think about the stereotypes evident in society that are imposed on certain groups of people, whether that be young boys and girls or grown women and men.