“By the Street of Bye-and-Bye One Arrives at the House of Never” (signed)


One print from a full portfolio of color lithographs commissioned in the the beginning of 1966, which appeared in a series of advertisements for the Westinghouse Broadcasting Company.  The artist is Corita Kent, who at the time was head of the art department of Immaculate Heart College in Los Angeles.  This sheet has a full color lithograph by Corita with a notable quotation and comment from WBC about the duty, purpose, and goals of radio and television broadcasting to American society. 


Cover message: by Donald H. McGannon, Chairman of the Board and President of WBC: "In October, 1966, Group W (Westinghouse Broadcasting Company), published the first of a series of advertisements featuring significant quotations, interpreted graphically by Corita Kent of Immaculate Heart College. These ads were designed to express the philosophy of our company. In them, our credo is clearly spelled out: the beliefs, the promises, the practices, the hopes and the aspirations of a group of radio and television stations dedicated to serving their communities.
We believe broadcasters have the responsibility to keep open and active the channels of free discussion among a free people; to provide a forum for varied ideas; to explore the major problems of society and, hopefully, to point to possible solutions.
Our campaign is a unique effort to delineate these beliefs. We are delighted with the continuing participation of Corita Kent in this effort. Her work, which hangs in 37 major museums, has universal appeal: light-hearted but serious, as spiritual as Robert Browning but as down to earth as Benjamin Franklin. The versatility of her art ranges from designs for book jackets to a 50-foot mural for the Vatican Pavilion at the 1964 New York World's Fair.
The continued nation-wide response to our series has been most gratifying. It not only made possible, but inevitable, the appearance of this portfolio of 14 advertisements."


The print is mounted with this quote printed below:

"The street of By-and-By, like another metaphorical thoroughfare, is paved with good intentions. We are aware of our society's problems; we know the necessity of resolving them. But action is frequently hindered by procrastination and postponement. And, sadly, the delays often result in opportunities forever lost.
For example, while we vacillate in solving teenage unemployment, the potentials of a generation of young people may be blunted or permanently lost. While we endlessly debate the problems of energy, resources dwindle and fuel costs escalate.
Clearly, we must be constantly reminded of the job at hand. And we must be goaded, prodded, even shamed into action.
Broadcasting is uniquely equipped for that task. With their phenomenal reach and impact, radio and television can and must spotlight today's problems, present possible solutions and urge action. Repeatedly and relentlessly. In this way, broadcasting can help direct its vast audience away from the street of By-and-By to a road of vigorous action. It would be sad indeed if our society, the most informed in history, were to end its days padding about the house of Never, mooning full-color, nation wide ,Messageer the dusty relics of lost opportunities."