Boudoir set of embroidered jacket, skirt, and shoes from China

This is an advertisement for a Boudoir set of embroidered jackets, skirts, and shoes from China in the Vogue, December 15, 1911, p. 94. This was made to persuade Euro-Americans to buy the products from the wealthy Chinese. The text contrasts “European custom” with a disappearing Chinese example to persuade readers that the shoes would be a worthwhile purchase. The text and ad also positioned privileged Chinese families as producers of commodities for American women’s boudoirs. This time Euro-Americans treated these garments and objects from China as a symbol of wealth, nostalgia, and power because they thought that owning these pieces from China was rare and that it was going to be hard to collect and buy these items in the future. The style and objects being sold from China persuaded and influenced the whole Euro-Americans because it was the power position that made them feel a certain emotion and ideology to make them buy and be intrigued by these advertisements.