Advertisement for the Two O'Clock Club
Date
Credits
- Sol Goodman Founder
Format
- Flyer 119
Media
- newsprint 35
Techniques
- printing 411
Locations Made
- United States 649
- Baltimore 6
- Maryland
The Art Deco font predominantly signaling “The 2’ O Clock Club” accompanied by a voluptuous woman encapsulates all the allure and influence that The Block has on Baltimore's attempts at advertising nightlife. In this era, patrons were engulfed by marquee lights, burlesque shows and sexual desires.
This flier brands The Two O’Clock Club to be a place of fantasy, serving as a relic of the indulgence that took place in this small vicinity, this artifact deserves recognition for solidifying a reputation. The flier was selected to highlight the wild, unique and sex positive nightlife of a young city's ambitious fight and vision for a space in history.
Through the lens of authenticity, the mission of this piece is to exemplify the raw nature of the sex work culture, and the negligence “The Block” has experienced in attempt to “regulate” crime by police. The audience will be provoked with the idea that “The Block” was/is the highlight of Baltimore’s infamous crime/sex culture. I believe that the story “The Block” can be told through this piece and allow users to exercise their right to perception by developing their own opinion without avoiding the true history of an urban environment that was developed as a safe haven for outcasts. This artifact within the canon is essential for the truth of a city's reputation, not only does it reflect on societal norms, it encapsulates and challenges the idea of preservation. The art deco signage in this historical context serves to show that a style can be synonymous with a lifestyle.