Article
“Spot radio: data for decisions must be searched out: A look at some of the currently important trends in spot radio”2
“Current trends in spot television: A critical examination of roots and values”2
Research and Ratings: Some questions, some answers: A common-sense, informative discussion of how ratings and other forms of research are best evaluated and used in marketing2
“nine ways to improve an ad... to death”2
“The seeds of a revolution: Retail store trends as they affect the advertiser”2
“Trade Talk/ Art Directors” 2
“Regional News/ West Coast/ Los Angeles” 2
“Trade Talk/ Art Directors” 2
“Show of Shows...“ 2
“Trade Talk/ Art & Design” 2
“Trade Talk/ Art & Design” 2
“Photography/TV/Films” 2
“Trade Talk/ Art Directors/Art & Design” 2
“Regional News/ On the West Coast” 2
“NSAD nominate 15 for 16th NSAD Award” 2
“Trade Talk/ Art & Design” 2
“Trade Talk/Art Directors” 2
“Trade Talk/ Art & Design/ TV/Films”2
“On the West Coast/ New Notes” 2
“ADASF holds 11th Auction” 2
“Trade Talk/ Art & Design” 2
“Trade Talk/Art Directors” 2
“Saul Bass” article from Graphis, Issue 1062
“Trade Talk/Art Directors”2
“Business Briefs”2
“Trade Talk/ Art & Design” 2
“Trade Talk/ Art Directors/ Art & Design” 2
“Regional News/ On the West Coast” 2
“Upcoming photographer Charles Van Maanen” 2
“Trade Talk” 2
“Business Briefs” 2
“It’s your nose too: The creative problems involved in merging truth and taste in advertisement”2
“Way Out West” 2
“Flying Off Handle at International Airport”2
“Business Briefs” 2
“Trade Talk/ Art Directors” 2
“Trade Talk/ Photography/ TV/Films / Deaths” 2
“Trade Talk/Art & Design” 2
“Regional News/ On the West Coast” 2
A Leather Dice Cup for Pencils2
A License To Advertise2
“SanFrancisco’s First Lady of Advertising”2
“The Fulvita Success Story”2
“Some Sales Promotion Flops—And the Lessons They Taught”2
“The Negro Market In the West” 2
“What’s New in Graphic Arts?“2
“Flowered Hats Will Be Exhibited Today” clipping2
“In advertising, too, you can think small”2
“Is the West A Region?“2
“How and Why Agencies Handle Direct Mail”2
“Media Memos: New Techniques for Evaluating Outdoor Advertising”2
“From the production desk: How to buy “hi-fi” color inserts”2
“Three little dots... stepping stones or stumbling blocks?“2
“Waste King’s ’Mrs. Consumer’ keeps customers happy”2
“What’s New In Graphic Arts?“2
“What’s New In Graphic Arts?“2
“Design Studio” 2
“Advertising gets in the swim”2
“Two new campaigns”2
“What’s New In Graphic Arts? Electrostatic printing ready to go”2
Cal Anderson from “16th Exhibition of Western Advertising Art” in Communication Arts magazine2
“Two new campaigns show creative concepts”2
“From the production desk”2
