Contribution Date
Article
“Ampex Corporation” 2
“The West Coast Job Market: April ’65” 2
“The Los Angeles Struggle for TV Viewers and Dollars” 2
“California Here’s What Made Them Come” 2
“Award- winning complete campaigns of the west, American Honda Motor Co. (Los Angeles)“ 2
“Award- winning complete campaigns of the west, The Hibernia Bank (San Francisco)“ 2
“Award- winning complete campaigns of the west, Tar Gard Company ( San Francisco)“ 2
![“An overall view of regional editions of magazines and some current case in histories” “An overall view of regional editions of magazines and some current case in histories”](https://thumbs.peoplesgdarchive.org/static/media-items/image/6405/fit-500x500/61ba257a/1/Screen_Shot_2020-07-20_at_10.05.53_PM.png)
“An overall view of regional editions of magazines and some current case in histories”
“Award-winning complete campaigns of the west, Pacific Northwest Bell Telephone (San Francisco)“2
“Award-winning complete campaigns of the west, Long Beach Promotion, INC.“ 2
“Award- winning campaigns of the west, KABC-TV ( Los Angeles)“ 2
“Award-winning complete campaigns of the west, Japan Air Lines company ( American region, San Francisco)“ 2
![“Spot radio: data for decisions must be searched out: A look at some of the currently important trends in spot radio” “Spot radio: data for decisions must be searched out: A look at some of the currently important trends in spot radio”](https://thumbs.peoplesgdarchive.org/static/media-items/image/4007/fit-500x500/61ba2562/1/Screen_Shot_2020-07-20_at_9.31.07_PM.png)
“Spot radio: data for decisions must be searched out: A look at some of the currently important trends in spot radio”2
“Award-winning complete campaigns of the west, California Prune Advisory Boards ( San Francisco) 2
![Research and Ratings: Some questions, some answers: A common-sense, informative discussion of how ratings and other forms of research are best evaluated and used in marketing Research and Ratings: Some questions, some answers: A common-sense, informative discussion of how ratings and other forms of research are best evaluated and used in marketing](https://thumbs.peoplesgdarchive.org/static/media-items/image/7020/fit-500x500/61ba2581/1/Screen_Shot_2020-07-20_at_9.23.02_PM.png)
Research and Ratings: Some questions, some answers: A common-sense, informative discussion of how ratings and other forms of research are best evaluated and used in marketing2
“Award-winning complete campaigns of the west, Beckman, INC ( Los Angeles) 2
![“nine ways to improve an ad... to death” “nine ways to improve an ad... to death”](https://thumbs.peoplesgdarchive.org/static/media-items/image/383/fit-500x500/61ba2541/1/Screen_Shot_2020-07-20_at_8.35.23_PM.png)
“nine ways to improve an ad... to death”2
![“Bob Frank of Granny Goose: The Chips are big” “Bob Frank of Granny Goose: The Chips are big”](https://thumbs.peoplesgdarchive.org/static/media-items/image/6399/fit-500x500/61ba257a/1/WA_v82_1964_BobFrankofGrannyGoose-1.jpg)
“Bob Frank of Granny Goose: The Chips are big” 2
![“Current trends in spot television: A critical examination of roots and values” “Current trends in spot television: A critical examination of roots and values”](https://thumbs.peoplesgdarchive.org/static/media-items/image/5116/fit-500x500/61ba256f/1/Screen_Shot_2020-07-20_at_6.56.36_PM.png)
“Current trends in spot television: A critical examination of roots and values”2
![A Leather Dice Cup for Pencils A Leather Dice Cup for Pencils](https://thumbs.peoplesgdarchive.org/static/media-items/image/7659/fit-500x500/61ba2588/1/Screen_Shot_2020-07-20_at_6.49.57_PM.png)
A Leather Dice Cup for Pencils2
![“The seeds of a revolution: Retail store trends as they affect the advertiser” “The seeds of a revolution: Retail store trends as they affect the advertiser”](https://thumbs.peoplesgdarchive.org/static/media-items/image/8352/fit-500x500/61ba2591/1/Screen_Shot_2020-07-20_at_6.45.01_PM.png)
“The seeds of a revolution: Retail store trends as they affect the advertiser”2
![“It’s your nose too: The creative problems involved in merging truth and taste in advertisement” “It’s your nose too: The creative problems involved in merging truth and taste in advertisement”](https://thumbs.peoplesgdarchive.org/static/media-items/image/2051/fit-500x500/61ba254f/1/Screen_Shot_2020-07-20_at_6.40.26_PM.png)
“It’s your nose too: The creative problems involved in merging truth and taste in advertisement”2
![“What’s New in Graphic Arts?“ “What’s New in Graphic Arts?“](https://thumbs.peoplesgdarchive.org/static/media-items/image/2425/fit-500x500/61ba2552/1/Screen_Shot_2020-07-20_at_6.33.18_PM.png)
“What’s New in Graphic Arts?“2
![“The Negro Market In the West” “The Negro Market In the West”](https://thumbs.peoplesgdarchive.org/static/media-items/image/4791/fit-500x500/61ba256a/1/Screen_Shot_2020-07-20_at_6.31.40_PM.png)
“The Negro Market In the West” 2
![“The Fulvita Success Story” “The Fulvita Success Story”](https://thumbs.peoplesgdarchive.org/static/media-items/image/2851/fit-500x500/61ba2556/1/Screen_Shot_2020-07-20_at_6.27.38_PM.png)
“The Fulvita Success Story”2
![“Some Sales Promotion Flops—And the Lessons They Taught” “Some Sales Promotion Flops—And the Lessons They Taught”](https://thumbs.peoplesgdarchive.org/static/media-items/image/4725/fit-500x500/61ba256a/1/Screen_Shot_2020-07-20_at_6.22.22_PM.png)
“Some Sales Promotion Flops—And the Lessons They Taught”2
![“SanFrancisco’s First Lady of Advertising” “SanFrancisco’s First Lady of Advertising”](https://thumbs.peoplesgdarchive.org/static/media-items/image/5927/fit-500x500/61ba2576/1/Screen_Shot_2020-07-20_at_6.18.07_PM.png)
“SanFrancisco’s First Lady of Advertising”2
![A License To Advertise A License To Advertise](https://thumbs.peoplesgdarchive.org/static/media-items/image/6302/fit-500x500/61ba257a/1/Screen_Shot_2020-07-20_at_5.55.23_PM.png)
A License To Advertise2
![“How and Why Agencies Handle Direct Mail” “How and Why Agencies Handle Direct Mail”](https://thumbs.peoplesgdarchive.org/static/media-items/image/4800/fit-500x500/61ba256a/1/Screen_Shot_2020-07-19_at_10.10.50_PM.png)
“How and Why Agencies Handle Direct Mail”2
![“Media Memos: New Techniques for Evaluating Outdoor Advertising” “Media Memos: New Techniques for Evaluating Outdoor Advertising”](https://thumbs.peoplesgdarchive.org/static/media-items/image/6052/fit-500x500/61ba2578/1/Screen_Shot_2020-07-19_at_10.07.26_PM.png)
“Media Memos: New Techniques for Evaluating Outdoor Advertising”2
![“Is the West A Region?“ “Is the West A Region?“](https://thumbs.peoplesgdarchive.org/static/media-items/image/2391/fit-500x500/61ba2552/1/Screen_Shot_2020-07-19_at_9.48.07_PM.png)
“Is the West A Region?“2
![“In advertising, too, you can think small” “In advertising, too, you can think small”](https://thumbs.peoplesgdarchive.org/static/media-items/image/3507/fit-500x500/61ba255e/1/Screen_Shot_2020-07-19_at_9.40.18_PM.png)
“In advertising, too, you can think small”2
![“What’s New In Graphic Arts?“ “What’s New In Graphic Arts?“](https://thumbs.peoplesgdarchive.org/static/media-items/image/7612/fit-500x500/61ba2588/1/Screen_Shot_2020-07-19_at_9.35.56_PM.png)
“What’s New In Graphic Arts?“2
![“What’s New In Graphic Arts?“ “What’s New In Graphic Arts?“](https://thumbs.peoplesgdarchive.org/static/media-items/image/1708/fit-500x500/61ba254b/1/Screen_Shot_2020-07-19_at_9.32.50_PM.png)
“What’s New In Graphic Arts?“2
![“What’s New In Graphic Arts? Electrostatic printing ready to go” “What’s New In Graphic Arts? Electrostatic printing ready to go”](https://thumbs.peoplesgdarchive.org/static/media-items/image/88/fit-500x500/61ba253f/1/Screen_Shot_2020-07-19_at_9.27.30_PM.png)
“What’s New In Graphic Arts? Electrostatic printing ready to go”2
![“What’s New In Graphic Arts?“ “What’s New In Graphic Arts?“](https://thumbs.peoplesgdarchive.org/static/media-items/image/4024/fit-500x500/61ba2562/1/Screen_Shot_2020-07-19_at_9.30.13_PM.png)
“What’s New In Graphic Arts?“2
![“Waste King’s ’Mrs. Consumer’ keeps customers happy” “Waste King’s ’Mrs. Consumer’ keeps customers happy”](https://thumbs.peoplesgdarchive.org/static/media-items/image/7933/fit-500x500/61ba258c/1/Screen_Shot_2020-07-19_at_9.14.28_PM.png)
“Waste King’s ’Mrs. Consumer’ keeps customers happy”2
![“Two new campaigns show creative concepts” “Two new campaigns show creative concepts”](https://thumbs.peoplesgdarchive.org/static/media-items/image/4704/fit-500x500/61ba256a/1/Screen_Shot_2020-07-19_at_8.51.49_PM.png)
“Two new campaigns show creative concepts”2
![“Two new campaigns” “Two new campaigns”](https://thumbs.peoplesgdarchive.org/static/media-items/image/933/fit-500x500/61ba2546/1/Screen_Shot_2020-07-19_at_8.48.58_PM.png)
“Two new campaigns”2
![“Three little dots... stepping stones or stumbling blocks?“ “Three little dots... stepping stones or stumbling blocks?“](https://thumbs.peoplesgdarchive.org/static/media-items/image/967/fit-500x500/61ba2546/1/Screen_Shot_2020-07-19_at_8.43.16_PM.png)
“Three little dots... stepping stones or stumbling blocks?“2
![“From the production desk: How to buy “hi-fi” color inserts” “From the production desk: How to buy “hi-fi” color inserts”](https://thumbs.peoplesgdarchive.org/static/media-items/image/5682/fit-500x500/61ba2573/1/Screen_Shot_2020-07-19_at_8.41.02_PM.png)
“From the production desk: How to buy “hi-fi” color inserts”2
![“From the production desk” “From the production desk”](https://thumbs.peoplesgdarchive.org/static/media-items/image/7043/fit-500x500/61ba2581/1/Screen_Shot_2020-07-19_at_8.35.41_PM.png)
“From the production desk”2
![“Advertising gets in the swim” “Advertising gets in the swim”](https://thumbs.peoplesgdarchive.org/static/media-items/image/1088/fit-500x500/61ba2546/1/Screen_Shot_2020-07-19_at_8.28.22_PM.png)
“Advertising gets in the swim”2
![“What’s happening to the commercial artist?“ “What’s happening to the commercial artist?“](https://thumbs.peoplesgdarchive.org/static/media-items/image/7924/fit-500x500/61ba258c/1/Screen_Shot_2020-07-19_at_7.58.37_PM.png)
“What’s happening to the commercial artist?“2
![“The 10-second look” “The 10-second look”](https://thumbs.peoplesgdarchive.org/static/media-items/image/2482/fit-500x500/61ba2554/1/Screen_Shot_2020-07-19_at_7.54.14_PM.png)
“The 10-second look”2
![“How do good ads get that way?“ “How do good ads get that way?“](https://thumbs.peoplesgdarchive.org/static/media-items/image/4208/fit-500x500/61ba2564/1/Screen_Shot_2020-07-19_at_7.49.30_PM.png)
“How do good ads get that way?“2
![“Catalina Buys 7 National Books” “Catalina Buys 7 National Books”](https://thumbs.peoplesgdarchive.org/static/media-items/image/6780/fit-500x500/61ba257f/1/Screen_Shot_2020-07-19_at_7.43.18_PM.png)
“Catalina Buys 7 National Books”2
![“Trade News” “Trade News”](https://thumbs.peoplesgdarchive.org/static/media-items/image/7552/fit-500x500/61ba2588/1/Scans_53.jpg)
“Trade News”
![Para-Tipe Pressure Lettering Para-Tipe Pressure Lettering](https://thumbs.peoplesgdarchive.org/static/media-items/image/2005/fit-500x500/61ba254f/1/Scans_54.jpg)
Para-Tipe Pressure Lettering
![“Eberhard-Faber” “Eberhard-Faber”](https://thumbs.peoplesgdarchive.org/static/media-items/image/5558/fit-500x500/61ba2573/1/Scans_50.jpg)
“Eberhard-Faber”
![“Miskit” “Miskit”](https://thumbs.peoplesgdarchive.org/static/media-items/image/8688/fit-500x500/61ba2593/1/Scans_37.jpg)
“Miskit”
![“Graphic Group Takes top prize in Mid- South ADC show” “Graphic Group Takes top prize in Mid- South ADC show”](https://thumbs.peoplesgdarchive.org/static/media-items/image/1063/fit-500x500/61ba2546/1/Scans_34.jpg)
“Graphic Group Takes top prize in Mid- South ADC show” 2
![“MOMA exchanges design with LA” “MOMA exchanges design with LA”](https://thumbs.peoplesgdarchive.org/static/media-items/image/4455/fit-500x500/61ba2566/1/Scans_30.jpg)
“MOMA exchanges design with LA”
![“Trade Talk” “Trade Talk”](https://thumbs.peoplesgdarchive.org/static/media-items/image/3456/fit-500x500/61ba255c/1/Scans_29.jpg)
“Trade Talk”
![“Trade News” “Trade News”](https://thumbs.peoplesgdarchive.org/static/media-items/image/3042/fit-500x500/61ba2558/1/Scans_45.jpg)
“Trade News”
![...the 'Norm' for Color Service ...the 'Norm' for Color Service](https://thumbs.peoplesgdarchive.org/static/media-items/image/4964/fit-500x500/61ba256d/1/Scans_36.jpg)
...the 'Norm' for Color Service
![“American Type Founders Co.,Inc.“ “American Type Founders Co.,Inc.“](https://thumbs.peoplesgdarchive.org/static/media-items/image/4244/fit-500x500/61ba2564/1/Scans_28.jpg)
“American Type Founders Co.,Inc.“
![“The Truth of Truffaut” “The Truth of Truffaut”](https://thumbs.peoplesgdarchive.org/static/media-items/image/4280/fit-500x500/61ba2564/1/Scans_52.jpg)
“The Truth of Truffaut”
![“Upcoming Photographer” “Upcoming Photographer”](https://thumbs.peoplesgdarchive.org/static/media-items/image/8373/fit-500x500/61ba2591/1/Scans_51.jpg)
“Upcoming Photographer”
![Way Out West Way Out West](https://thumbs.peoplesgdarchive.org/static/media-items/image/7658/fit-500x500/61ba2588/1/Scans_49.jpg)
Way Out West
![“Regional News” “Regional News”](https://thumbs.peoplesgdarchive.org/static/media-items/image/2370/fit-500x500/61ba2552/1/Scans_48.jpg)
“Regional News”
![“Quick Cuts” “Quick Cuts”](https://thumbs.peoplesgdarchive.org/static/media-items/image/7620/fit-500x500/61ba2588/1/Scans_47.jpg)
“Quick Cuts”
![“Calendar” “Calendar”](https://thumbs.peoplesgdarchive.org/static/media-items/image/1130/fit-500x500/61ba2548/1/Scans_46.jpg)
“Calendar”
![Late A/D News Late A/D News](https://thumbs.peoplesgdarchive.org/static/media-items/image/5943/fit-500x500/61ba2576/1/Scans_43.jpg)