Hindustan Petroleum logo identity and Genesis of a Trademark article


Hindustan Petroleum logo identity was designed by Sudarshan Dheer in 1974. Dheer is considered as the grand master of Corporate Communication in India.

Genesis of a Trademark article by Jagmohan Malhotra was published in Ad Club Journal Solus, October 1974. This article featured on Hindustan Petroleum's Trademark page presents design research and meaning of the logo.


The logo identity is influenced by Swiss design which was embraced by Indian designers to meet international standards showcasing modernity and urbanism.