Hindustan Petroleum logo identity and Genesis of a Trademark article
Date
circa 1974
Credits
- Sudarshan Dheer Designer
- Jagmohan Malhotra Author
- Ad Club Journal Solus
Clients
Media
- paper 1093
Techniques
- printing 333
Locations Made
Hindustan Petroleum logo identity was designed by Sudarshan Dheer in 1974. Dheer is considered as the grand master of Corporate Communication in India.
Genesis of a Trademark article by Jagmohan Malhotra was published in Ad Club Journal Solus, October 1974. This article featured on Hindustan Petroleum's Trademark page presents design research and meaning of the logo.
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The logo identity is influenced by Swiss design which was embraced by Indian designers to meet international standards showcasing modernity and urbanism.
HP logo and Genesis of a Trademark
