Logo identity and Environmental graphics for Rajiv Gandhi International Airport, Hyderabad, India
Date
Credits
- ray+keshavan Agency
- Sujatha Keshavan Creative Director
Format
- Logo 246
- Advertising 452
- Environmental Graphics 6
- Identity System 12
- Visual Identity 20
Locations Made
Links
Hyderbad airport is one of the busiest international airports in India. The logo and environmental graphics showcases cultural heritage and diversity. The pictorial graphics brings together the old and the new, however the logo identity is influenced by the Euro-centric approach, which is perceived as formal, urban, and upscale, representing the modern India.
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“Over the last 20 years, Ray+Keshavan has built the most successful brands in India. The Economic Times declared this Bengaluru-headquartered global brand agency as Number 1 in 2008, 2009, 2010 and 2011, based on a pan-India survey of clients, experts and peers. WPP acquired majority stake in Ray+Keshavan in 2006 and now aligned with The Brand Union. This means that company’s clients benefit from the best of both worlds: a global network and knowledge pool combined with deep experience and understanding of the Indian context. Global presence of Ray+Keshavan is in the world’s leading cities viz. Abu Dhabi, Beijing, Cairo, Dubai, Dublin, Hamburg, Hong Kong, Jakarta, Johannesburg, London, Madrid, Miami, New York, Paris, San Francisco, Shanghai, Singapore, Stockholm and Tokyo. A team of 30 passionate, talented and committed professionals with outstanding qualifications and extensive experience forms the backbone of Ray+Keshavan. Leaders in the pack are Sujata Keshavan, MD & executive creative director; Meeta Malhotra, director; and Arvind Hegde, consulting director.” — https://www.signandgraphics.com/jan13/articles01.htm
