Advertisement: Supportive Writing, Pilot Corp.


An advertisement using hand written lettering, presumably written with a Pilot fountain pen, to convey the brand message of Pilot which is to amplify the importance of hand writing. A “heartwarming charm” and “goodness of handwriting” is meant to be conveyed through this collection of ads which this is one of three published back to back starting on the 16th, this is the last one of the three published in 2019. The ad may also serve to suggest a sensibility for the hand made in an increasingly digital world in which the physical touch is dwindling.