Beer Coaster Berliner Kindl
A numbered series of coasters by Berliner Kindl with a different illustration with different messages printed on the back.
The brand goes back to the brewery in Rixdorf, (which is present day Neukölln), which was founded in 1872 a group of 8 Germans got together to create a brewery club.
The beer was named “Berliner Kindl” in reference to the Kindl (Bavarian dialect for “Kind” or child) on Munich’s coat of arms.
Gaining popularity, the brewery held a competition in 1907 to create a trademark symbol. Georg Räder, an artist from Berlin’s Schöneberg district, won the design competition. The “golden boy” in the beer stein proved to be a highly effective advertisement and quickly became the trademark of Berlin’s best-known brewery.
In order to hype their beer, Berliner Kindl started marketing campaigns to advertise to their loyal imbibers and coasters were great advertising vehicles. These coasters are made of pressed paper or cardboard and are generally 3 - 5 inches across.
These coasters are letterpress printed.
The font used for the message belong to the group of
- slab serif typeface with a bold, solid structure, similar in letter structure to the "modern" serif typefaces popular in the nineteenth century for body text , but bolder and with less contrast in stroke weight
- and sanserif types known as 'grotesque'
Due to the mass-production, coasters were produced by simplifying both the number of colors used, only blue, black and yellow and the refinement of the detail in the image. Through the use of dots and lines varying either in size or in spacing, the style of the illustrations winks at the pop artist Roy Lichtenstein.