Joppari
The label was conceived by President Koji Sato, a native of Kuroishi City, and is based on the motif of a Dharma doll on the belly of the "Nuruyu KOKESHI," a specialty of the neighboring city of Kuroishi. In order to develop a product that would have an impact on consumers, we decided to change the meek snowflake pattern of the past and came up with a character with a strong impression, as we see today.
