Harper's Bazaar January 1970 Cover

Harper's Bazaar, a notable fashion magazine, was brought about in 1867 by four siblings: James, John, Joseph Wesley, and Fletcher Harper. Though the magazine was labeled as fashion, things like poetry, social musings, and sharp pieces of fiction were a common theme throughout the pages. This was a magazine that could gain interest from many different social groups. Harper's Bazaar was a huge supporter of the woman's suffrage movement, which was pretty uncommon for major publications at the time. Their very first editor, Mary Louise Booth, was a trilingual journalist, writer, and translator who passionately engaged with the women's rights movements.

Bea Feitler and Ruth Ansel were some of the first female co-art directors at Harper's Bazaar magazine in the 1960s. Bea Feitler gained much inspiration from her mentor and predecessor as Harper Bazaar's Director, Alexey Brodovitch. Feitler utilized Brodovitch's techniques of scale, typographic, bleeding, and close cropping, but  her designs merged into a pop style rather than the modern style of Brodovitch. She utilized many bright colors and deep textures to make intended elements more eye-catching. 

In this particular cover, the bright colors of varying shades of orange, green, yellow, and white are sure to catch your attention. The flat silhouette of the female figure is utilized as a mere mannequin  for the display of the great texture and contrast that the white swimsuit brings to the design. The white type is carefully placed so as to not interfere with subject of the cover. The magazine name is aligned left at the top of the cover, where the green to yellow vertical gradient creates an intriguing and visually appealing line of text.