Introducing Macintosh. For the rest of us.
This is an Apple advertisement for the original Macintosh in 1984. This ad introduces this personal Computer with the words “Hello” displayed on its screen. It shows a full view of the computer and demonstrates the use and functionality that it offers through the text on the screen. This magazine ad has an eye-catching title and talks about the computer in the text below it. It seems to lack the 80s color themes in graphic design yet it still gets its point across to its audience. Its tagline “for the rest of us” soon became a reality proving that Apple products are truly for the rest of us.