銀座百貨公司 TV Advertisement
Date
1990
Format
- Motion Graphics 140
Taiwanese department store advertisement, played through the 1990's.
Utilizes motion blurring, 3D graphic lettering, and image editing softwares of the time period to convey a sense of scale and grandeur of the department store. Branding and advertising helped to cultivate a sense of authority and establishment, giving way for more faith in branding in later years.