正新輪胎 TV Advertisement
Date
1990
Format
- Motion Graphics 140
This is an advertisement for 正新輪胎 that played through the 1990's in Taiwan.
It utilizes simple 3D geometry and movement of mapped images to convey a sense of worldliness— early 3D animation used in conjunction with text made for a simple way to communicate ideas and concepts quickly in a commercial setting. It can easily be said this work is in communication with the rest of the visual ideas presented, and most certainly influenced the generation who saw these images (repeatedly through broadcast) today.
