Mitra Shahsavand - میترا شاهسوند

287

Mitra Shahsavand (?) Brand Designer
  میترا شاهسوند(؟) طراح برند  

Mitra Shahsavand is a Design Director and founder of her eponymous Brand Design Studio in Tehran. She graduated from Tehran University ‘The College of Fine Arts’ in Graphic Design, and then moved to London to study ‘Typographic Design & Graphic Communication’ at London College of Communication. Later, she obtained a postgraduate degree in ‘Mass Communication/Media Studies’ from University of Leicester. She Started her professional branding experience more than two decades ago in London and since then have worked on various design projects for International brands. In 2015 she founded her small design boutique in Tehran and today she’s leading a group of designers, copywriters, motion and 3D specialists and work on large-scaled branding projects. Her strategic approach towards design and passion for sharing stories has helped her to translate brand strategies to brand stories and the whole design and copy concept derives from the heart of those stories. In recent years she lectured at the University of Tehran ‘The College of Fine Arts’ and Vije School of Visual Communications. Mitra has Participated in jury panels and lectured as the guest speaker in events such as TEDx Tehran, Iranian Designers Conference and Ads Talk. Her work has been awarded in festivals such as New York Ferstivals and Gerety.

میترا شاهسوند مدیر طراحی و موسس استودیو طراحی برند همنام خود در تهران است. او  پس از فارغ التحصیلی در رشته ی  طراحی گرافیک از دانشکده هنرهای زیبای دانشگاه تهران برای ادامه تحصیل در رشته تایپوگرافی و ارتباط تصویرین به لندن رفت. شاهسوند مدرک فوق لیسانس خود را در رشته «مطالعات ارتباط جمعی/رسانه» از دانشگاه لستر گرفت. او تجربه برندسازی حرفه ای خود را بیش از دو دهه پیش در لندن آغاز کرد و از آن زمان تاکنون بر روی پروژه های طراحی مختلف برای برندهای بین المللی کار کرده است. او در سال ۱۳۹۴  بوتیک طراحی کوچک خود را در تهران تأسیس کرد و امروز رهبری گروهی از طراحان، کپی‌رایترها، متخصصان حرکت و سه بعدی را بر عهده دارد و روی پروژه‌های برندسازی در مقیاس بزرگ کار می‌کند. رویکرد استراتژیک او نسبت به طراحی و اشتیاق به اشتراک گذاری داستان ها به او کمک کرده است تا استراتژی های برند را به داستان های برند ترجمه کند و کل مفهوم طراحی و کپی از دل آن داستان ها نشات می گیرد. در سال‌های اخیر در دانشکده هنرهای زیبای دانشگاه تهران و دانشکده ارتباطات بصری ویژه سخنرانی می‌کرد. میترا در پنل های هیئت داوران شرکت کرده و به عنوان سخنران مهمان در رویدادهایی مانند TEDx تهران، کنفرانس طراحان ایرانی و Ads Talk سخنرانی کرده است. آثار او در جشنواره‌هایی مانند New York Ferstivals و Gerety جوایزی دریافت کرده است.

From: https://www.oneclub.org/awards/youngguns/-judge/6195/mitra-shahsavand
Translated from English to Persian by Roshanak Keyghobadi.

Mitra Shahsavand - میترا شاهسوند
Mitra Shahsavand - میترا شاهسوند
In 2019, we were appointed by Iranian Graphic Design Society to design the whole communications and touchpoints for the World Design Day. The theme introduced by Ico-D was “Women in Design”. Our approach was to show that women in design are hardly visible. We designed a system based on parallel lines which made reading difficult, and behind these lines we put our messages. The viewers needed to narrow their eyes and pay attention to what was going on behind those lines. The trophies given to three senior women designers, followed this pattern too so that their names were hidden behind long parallel lines.  http://shahsavand.net/home/GraphicDesignWeek
In 2019, we were appointed by Iranian Graphic Design Society to design the whole communications and touchpoints for the World Design Day. The theme introduced by Ico-D was “Women in Design”. Our approach was to show that women in design are hardly visible. We designed a system based on parallel lines which made reading difficult, and behind these lines we put our messages. The viewers needed to narrow their eyes and pay attention to what was going on behind those lines. The trophies given to three senior women designers, followed this pattern too so that their names were hidden behind long parallel lines. http://shahsavand.net/home/GraphicDesignWeek